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The price of products on the market fluctuates with demand and supply. The market is "regulated" in several ways: Changes are limited to several percentage points per game month. The reason is that production can take some time to increase and unlimited price hikes, can cause major damage before more supplies become available.
Price fluctuations are also limited to about 100% above the "base price" of products. The base price is the price that was attached to products by design, to make sure that corporations will be able to become profitable.
At twice the base price corporations become extremely profitable but the price can also fall to about 20% of the base price at which level, corporations are losing money and may bankrupt.
A major factor in the pricing is the quality of the products. The market price of products as it shows on the market pages does not include any quality factors.