Please bear with me on this. I'll get to a point eventually.
Back in the day, freightliner trucks were cheap, rickety machines; very basic controls, and everything vibrated. Thus, they were nicknamed 'freightshakers'. They were held in contempt by truckers. Next to a Mack truck, they were the second least prestigious trucks on the road. You pretty much had to be a humble man to drive one of them, let alone own one.
But then Daimler merged with Chrysler. The pairing was a disaster for both companies. But the one odd thing that happened was Daimler let their Mercedes engineers cut loose on the Freightliner trucks. The engineers did little to the exterior. Just a few tweaks here and there. They dropped a whole new line of Detroit Diesels in there. But that new engine was already scheduled to go in them anyway.
But the Mercedes engineers ripped out the whole interior and started over. By the time they were done, the whole dashboard was changed. The seats changed, the windows changed, everything inside changed. Suddenly, freightliners really were the 'mercedes of trucks'. They became highly sought after, and very prestigious.
It took a few years, but they eventually worked all the squeaks out of the interior too. Now they look and feel just like a mercedes. And if you're going to spend 10 hours a day behind the wheel, why wouldn't you want to be in a mercedes?
The point is, this game may not need any tweaks under the hood. It may just need a whole new dashboard and controls. Completely revamp the user interface so we would want to spend 10 hours a day using it - and it does not feel like mindless tedium.