"There" is whatever objective you're playing towards. I enjoy playing towards the economic, leveling, and score aspects of the game. As such, "there" for me is reflected by countries with high income, high level, and high score. This can be counterproductive because factors necessary for a high level and high score, don't always translate to a high profit.
We all compete against one another to some degree. Last month, it was my goal to be #1 for President for LU, KB, and FB. I didn't really have any competition for LU, but had some serious competition on KB and FB. In the end, I got #1 for LU and FB, and #2 for KB (damn you, Green Starfish!). Whether or not the others I was competing against even knew I was competing against them is irrelevant to me.
Others enjoy having the biggest army or best managed army. You see frequent wars across the worlds with only the thinnest of justifications (not that a justification is REALLY needed). Many times, people with big armies want to face off against other people with big armies just because they want to see how well they do and that's the part of the game that interests them the most.
For them, getting "there" is having the largest army or most military assets or being able to fight the most people simultaneously to a stand-still.
It's all about what interests you the most.